Studying guilds are important
1. If developers have an understanding of what is important for the successful functioning of guilds, then developers can monetize on tools
and virtual goods that will help them achieve these organizational goals.
2. Recognizing the pattern of competition within and between groups will drive how online events can be structured. For instance, if there is a means to
3. As much as individuals have personalities, specific groups can have personalities.
Currently, guilds are a means to enhance the social dimension of online games.