About Ross

More than just a number cruncher...

Experienced data analyst for interactive media with a passion for delivering actionable insights, data-driven stories and creative solutions using analysis, programming and creativity.

Since moving to the United States in 2009, Ross Delantar has been a teacher, a researcher, a manager, and a developer. His passion to understand and explain human behavior has led him to explore further studies in Psychology and pursue an exciting career in data analysis in interactive media.


Currently, Ross works for Kantar Media Audiences (recently acquired by Rentrak) as a Senior Analyst focusing on interactive applications and addressable advertising for television. On the Research Services team, he is known for his wide experience in programming and data science that allowed him to explore data-sets outside television, and save hundreds of hours in the course of a year.


In his spare time, Ross volunteers for the International Game Developers Association (IGDA), the Game Developers Conference (GDC), and the Thrive Tribe Foundation. He also enjoys Crossfit and playing various games — from dodgeball to Dungeons and Dragons Online.


Ross has a Master of Science degree in Human Behavior (Applied Psychology) from the University of Southern California and a Bachelor of Science in Computer Science degree from De La Salle University – Manila, Philippines.


Experience Summary

Research and Analytics

Over three years of experience in quantitative and qualitative research for games, interactive television and the web.

Data Science

Over a year of performing data blends in Tableau using a variety of data sources to develop new metrics and dashboards.


Five years of working with technical and non-technical personnel while maintaining client relationships and satisfying business objectives.


A wide array of skills for the flexibility needed to understand and solve complex business problems. Numbers below estimate mastery.


Big Data - Applications


Big Data-Applications


Big Data - Programming


Big Data - Programming


Microsoft Office


Microsoft Office





Other software, skills and programming languages: Adobe Photoshop, Adobe Flash, Adobe Dreamweaver, Microsoft Access, WordPress, HTML+CSS


A unique set of credentials to deliver technical and analytical solutions for complicated and evolving business issues.


Master of Science in Human Behavior

University of Southern California. Focusing on market research, organizational behavior and interactive media (including social media and MMO’s). Finished a treatise titled, Marketing in Virtual Worlds: Selling Dungeons and Dragons Online: Menace of the Underdark 


Bachelor of Science in Computer Science

De La Salle University – Manila, Philippines. Focusing on interactive media and software engineering. Wrote articles for the official school paper, The Lasallian and a member of the college honor society, SPRINT.